Every brand has a story to tell, and Koreliá’s is one rooted in tradition, craftsmanship, and the richness of its olive groves. My task? To translate that essence into a refined and intuitive digital space — one that not only reflects the heart of Koreliá but also enhances the user experience, paving the way for increased eCommerce sales and wholesale opportunities.
Stepping into this design adventure, I identified key areas that needed a transformation: navigation, aesthetics, and content structure. The previous site had untapped potential, and I was determined to bring clarity and cohesion to its online presence.
By untangling the complexities of the previous site and crafting a more engaging, seamless, and story-driven experience, Koreliá’s digital presence now reflects the care and quality infused into its olive oil.
This is the kind of transformation I live for — where design becomes the bridge between brand storytelling and meaningful user experiences.
reimagining
a digital transformation
× Reorganized and aligned pages to create a more intuitive layout and logical flow.
× Built a dedicated footer navigation, incorporating a subscription option, business address, and key links for easy access.
× Created a “top product” highlight section, helping convert customers by featuring best sellers prominently.
× Added an Instagram feed and recent posts section to keep content fresh and engaging.
× Split the contact page into separate customer and wholesale forms, streamlining inquiries for better communication.
To create a more seamless browsing experience, I reworked the site’s flow and organization to ensure customers could easily find what they needed.
clarified
navigation × structure
× Adjusted the color palette and typography to align with Koreliá’s mood board and brand vision.
× Sourced and integrated high-quality imagery that captures the essence of the brand’s story and product origins.
× Designed a welcoming hero image to immediately introduce visitors to Koreliá’s world.
A brand’s digital presence should feel as intentional and curated as the product itself. To ensure Koreliá’s website reflected the quality of its olive oil, I focused on enhancing the overall visual experience.
aesthetics × brand presence
refined
× Developed a visual chart breaking down olive oil benefits for transparency and education.
× Built a reviews section, reinforcing credibility and social proof.
× Created a health benefits page, offering insight into the nutritional value of Koreliá’s oils.
× Revamped and created the ‘Our Story’ page, giving life to the brand’s heritage and mission.
× Developed a deep dive into Koreliá’s pressing process, highlighting craftsmanship and quality.
× Designed a subscription information page, making it easier for customers to enjoy Koreliá on repeat.
I also developed new sections to deepen the customer experience. Each addition was carefully designed to offer more value, provide clarity, and streamline the journey, ensuring every interaction felt intuitive and engaging.
content × engagement
expanded
color palatte
site
a welcoming hero image to immediately introduce visitors to Koreliá’s world.
01
02
a “top product” highlight section, helping convert customers by featuring best sellers prominently.
03
A link to a revamped ‘Our Story’ page, giving life to the brand’s rich heritage.
04
A chart breaking down olive oil benefits for transparency and education.
05
A dedicated section for reviews,reinforcing trust and credibility.
06
an Instagram feed and recent posts section to keep content fresh and engaging.
07
a dedicated footer navigation, incorporating a newsletter subscription option, business address, and key links for easy access.
COMING SOON !
>
Still curious? Take a deeper dive down the rabbit hole - explore my work, uncover past collaborations, and find the perfect way to get in touch. The next adventure awaits — just follow the links below.